Project Brief
Perimifence came to us as a brand new business with minimal to no marketing, not even a website. We quickly set out to create a strategy for Perimifence and analyze their industry and beat out their competitors. Due to the nature of new enterprises, it can be hard to secure large marketing budgets, therefore we had to find a cost-effective solution for Perimifence’s digital marketing presence.
The Challenge
Our main challenge with Perimifence was being able to compete with the larger companies while maintaining a much much smaller budget than their main competitors. That is why we decided that pay per click, as well as search engine optimisation, was the way to go, however, we could not use pay per click as it would be too expensive and we were competing against websites that had been around for years.
The Solution
We decided that in the beginning, we would use Google Adwords to supplement our SEO efforts. This is simply because SEO is not an overnight solution and would take us months to get Perimifence to the front page and even longer to beat out the industry leaders, however, the number of people searching for clear view fence was astronomical. Therefore we decided to ignore all other avenues besides the search engines.
Results Driven
The Skills Needed To Produce ROI
On-Page Optimisation
We gathered all the data from competitors and simply did everything better than them when it came to optimising Perimifence’s pages
Link Building
Link building is the backbone of all our SEO strategies and is a great method to getting results.
PPC
PPC or pay per click is exactly what it sounds like, this helped Perimifence gain early traction and generate leads while starting out.
Brand Strategy
We positioned Perimifence in a specific niche of clear view and made them compete with the biggest in the industry.
Final Result & Client Satisfaction
Perimifence has been our most successful client to date. Through effective SEO we were able to compete with industry leaders and overtake many of them in the fencing digital landscape. We started with PPC to assist the client in staying open and generating leads as SEO is a long term investment and there are no overnight results. This allowed us to keep working on SEO which works out much cheaper than PPC in the long term. We now run both PPC and SEO campaigns with Perimifence with a few lead generating sites on the side.