Search Engine Optimisation (SEO)
What is SEO?
Search Engine Optimisation, otherwise known as SEO is the process and practice of organically ranking a website within Google’s search results page. Now, these aren’t the top level results as those are Google Ads, companies pay large amounts of money of money for those positions, often labelled PPC (Pay Per Click).
Here at Paschek & Scott: Web Solutions we understand that SEO can often be a daunting prospect for any business owner but we aim to help you understand SEO better so we can deliver better results. As Gauteng’s premier SEO agency we are always on the forefront of the ever-changing landscape of search engine optimisation.
Why Does Your Business Need SEO?
How Long Does SEO Take To Work?
This is a question we get asked most often; how long does SEO actually take? Well, the answer is a combination of things. You need to look at search engine optimisation as a long-term ongoing investment in your business’s online presence and like most things in life, it will not happen overnight. Here is a rough outline of the factors that affect how long our SEO efforts will take to start having an effect:
- How old your website is
- Do you have any previous penalties from Google
- How competitive your industry is (for example; lawyers are an extremely competitive industry)
- Backlink profile
- How quickly you are generating quality content
- Is your website created effectively for Google bots to crawl your site
The only answer we can give you is that it depends on the above factors and many more. If you would like us to conduct a free audit on your website, feel free to get in touch.
Lastly, please note that all businesses and industries are different and when it comes to digital marketing we cannot paint them all with the same brush. That is why we are one of the best SEO agencies around; every customer is unique!